The Persuaders – PBS Frontline Documentary

Watch this great online documentary by Douglas RushkoffThe Persuaders.

FRONTLINE takes an in-depth look at the multi-billion dollar “persuasion industries” of advertising, market research, and political campaigning. To cut through mass-media clutter and to overcome consumers’ growing resistance to their pitches, marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Correspondent Douglas Rushkoff explores how the culture of marketing has come to shape the way Americans understand the world and themselves, and how the influence of marketing on politics has profoundly impacted our political culture and our democracy.