The New Promotional Mantra

Seth Godin is a master marketer and pretty much wrote the book on how ideas spread online. Here’s some tips from his blog today on how to make your blog popular.

Here’s how blogs get popular:

step 1: run some sort of poll that lots of other bloggers link to
step 2: if the poll is about you, link to it: Link: The 2005 Business Blogging Awards – Best Marketing Blog.
step 3: be controversial. Try to get a CNN VP to resign under pressure. Yell when you can speak, scream when you can whisper.
step 4: write stuff worth reading. The thing is, it’s up to you/us, the readers, to decide what “worth reading” means. If we read, talk about and link to the stuff that’s thin or short-lasting or flamboyant, then that’s what we’re going to get, right?