Jame Healy stopped by today to tell me about how he’s trying to sell his employees on the idea of ‘personal brand development’. Essentially he’s trying to convince them to start making a name for themeselves by writing publically about their work and ideas and collaborating and hooking up with other people who are interested in the same topics.
Good stuff Jame. Sounds kinda like blogging to me. I think you’re totally onto something. I haven’t heard the term ‘personal brand development’ before and kinda like it.
Make the jump… shut the old-school knowledge base down and get those guys writing externally. Whaddya think?
UPDATED: Jame started a blog!