Message to Corporate Marketers – Enter the Conversation

Here is an important message to corporate marketers via Blogging Planet… Enter the Conversation! This article is a great setup to some ideas I’ll be posting here soon. “Your customers are talking about you. They talk to their friends, their colleagues, your competitors, the press. Generally, except perhaps in the last case, what they say Read More …

10 Reasons Why the Internet is Still Booming

Web icon Seth Godin argues today that ‘this whole Internet thing is just getting started’. Below are his 10 reasons why he thinks the future is so bright. 1. Penetration. There are 50 times as many people using the Net as there were then. 50x is a multiple you don’t see every day. 2. Bandwidth. Read More …

The Persuaders – PBS Frontline Documentary

Watch this great online documentary by Douglas Rushkoff – The Persuaders. FRONTLINE takes an in-depth look at the multi-billion dollar “persuasion industries” of advertising, market research, and political campaigning. To cut through mass-media clutter and to overcome consumers’ growing resistance to their pitches, marketers have developed new ways of integrating their messages deeper into the Read More …