ATTENTION: PR Specialists, Media Makers, Journalists, Content Strategists, Social Managers, Communications Pros, Producers, Writers & Editors.
In this hands-on course, we’ll explore practical ways to integrate AI into your workflow while maintaining the human touch that makes your work meaningful.
Why This Course?
The media landscape is evolving rapidly. As a creative professional who’s been riding these waves of change for over two decades, I’ve learned that the key isn’t just adapting to new tools—it’s understanding how to use them in ways that amplify your unique vision and expertise.
We’re not here to replace human creativity with automation. We’re here to discover how AI can enhance your natural talents and give you more time to focus on what matters most: telling compelling stories and building genuine connections.
AI isn’t just a tool – it’s a portal, baby. This ain’t about replacement, it’s about amplifying your vision. But let’s get real – you can’t fake the future with yesterday’s playbook.
- Craft media strategies that break through the noise and set new industry standards. We’re talking next-level stuff here, folks.
- Build automated PR systems that manage your brand’s reputation 24/7. Because who’s got time for manual crisis control these days?
- Master real-time crisis management with AI that predicts, prevents, and adapts. Stay ahead of the curve before your boss even knows it’s hitting the fan.
- Shape public narratives using AI tools designed for radical impact, not just safe, boring messaging. Time to get bold and push some boundaries.
This workshop is where your big ideas meet tech-driven precision. So strap in, because we’re about to take your PR and media game to a whole new level.
This journey is led by three professionals who bring complementary perspectives to the AI revolution in media:
Kris Krüg – As a photographer and digital strategist featured in National Geographic, Rolling Stone, and Canadian Broadcasting Corporation (CBC), I bring practical experience in blending traditional creative skills with emerging technologies. I’ve spent the last year deeply immersed in testing and developing AI workflows that actually work in real-world scenarios.
Pete Pachal – former Editor at Mashable, has shaped tech journalism with roles like Executive Editor at CoinDesk. Now Founder and Editor-in-Chief of The Media Copilot, he explores how generative AI is reshaping media, bridging technology and storytelling to help organizations navigate the AI era.
Peter Bittner – As a lecturer at UC Berkeley’s Graduate School of Journalism, Peter has been at the forefront of integrating AI tools into journalism education. His academic perspective helps ensure our approach is both innovative and grounded in solid professional principles.
The Experience
This course is designed for working professionals who need practical solutions they can implement immediately. This ain’t just sitting back and taking notes, my friends. We’re rolling up our sleeves, getting our hands dirty, and turning you into agents of change in your organizations.
By the time you walk out of here, you’re gonna have a rock-solid action plan for putting AI to work and seeing some serious results.
Two Personal Coaching Sessions
These one-on-one coaching sessions are where the magic happens, my friends. Get up-close and personal with the instructors to hash out custom strategies for integrating AI into your specific PR and media ops. We’re talking troubleshooting challenges, fine-tuning your approach – everything you need to squeeze every last drop of potential out of these tools.
These private calls are your golden ticket to dominating your industry. The instructors will work with you hand-in-hand, no holding back, to transform your game. So buckle up and secure your spot – the future waits for no one, and I ain’t about to let you get left in the dust.
Professional Learning Community
Join our online community to connect with fellow professionals exploring AI for PR and media. Share discoveries, get feedback on your experiments, and access ongoing support and resources.
Whether you’re just getting started or already experimenting with AI, this community provides the perfect forum to learn, grow, and stay ahead of the curve together. Enroll today and unlock the power of collective intelligence.
Week 1: Introduction to AI in PR & Media Strap in, class, because we’re about to open the floodgates on how AI’s shaking up PR and media. We’ll dive into the evolving role of these machines, from the good to the ugly. But don’t worry, I’ve got you covered on the essential tools for monitoring the chaos and boosting productivity. Time to get your hands dirty.
Week 2: AI-Enhanced Content and Monitoring This week, it’s all about automation – press releases, social posts, the works. And when it comes to staying on top of trends and audience sentiment, AI’s got your back. Real-time insights, sentiment analysis – these bots will help you get ahead before your boss even knows the story’s breaking.
Week 3: Crisis Detection and Response Listen up – when the you-know-what hits the fan, AI’s your secret weapon. We’re talking predictive crisis detection and automated response that’ll have you putting out fires before they even start. Timely, accurate crisis comms? Consider it done.
Week 4: AI-Powered Campaigns and Influencers Time to take your PR and media game to the next level. This week, we’re using AI to streamline campaigns and laser-target key influencers. Personalized outreach at scale? You know it. Bye-bye, spray and pray – hello, targeted domination.
Week 5: Analytics and ROI Now that you’ve got the AI tools and techniques, let’s talk data. Performance insights, predictive modeling, ROI tracking – because the numbers don’t lie, and AI can crunch ’em way faster than your overworked interns.
Week 6: Capstone and Final Review Alright, class, time to put it all together. This final week, you’ll present your AI-driven PR and media campaign, getting feedback to sharpen your real-world strategies. Because this AI stuff ain’t slowing down, so you better get ahead of the curve.
CAPSTONE PROJECTS: BRINGING AI TO YOUR MEDIA AND PR PRACTICE
The cornerstone of our course is the personalized capstone project. This hands-on component allows you to apply AI techniques directly to your work, solving real challenges in media and PR. Here are some examples of capstone projects our students have completed or might undertake:
- Media Professionals: Implement AI for real-time monitoring, predictive insights, and automated content generation.
- PR Specialists: Leverage AI to forecast crises, refine influencer strategies, and streamline pitch success.
- Content Creators: Create adaptive storytelling tools, brand-aligned writing assistants, and audience analysis systems.
- Social Media Managers: Optimize engagement with predictive analytics, AI chatbots, and trend-based content solutions.
- Communications Leaders: Enhance internal strategies with AI-powered messaging, sentiment tracking, and executive support tools.
These capstone projects are just a starting point. Our course is designed to help you identify the most impactful way to integrate AI into your specific media and PR workflow. You’ll work closely with our instructors to define, develop, and refine a project that addresses your unique professional needs and pushes the boundaries of your field.
By the end of the course, you’ll have a functional AI tool or system that you’ve built yourself, ready to enhance your media strategies and showcase your newfound skills to clients and employers.
THE DETAILS: Unlock the Power of AI in PR & Media
Course Cost: $1,499 – 25% off before December 15, 2024 – spots are limited at this rate
Take advantage of our special discounts and secure your spot today!
- Group Discount: 15% off for 3 or more (combinable with other offers) – bring your team and save even more. This is a can’t-miss opportunity to upskill your entire organization.
- Flexible Payment Plan: Three equal installments available – spread the cost with our hassle-free payment plan. No need to pay in full upfront.
Additional discounts available for non-profits, educators, and freelancers. Contact kris@motleykrugmedia.com or peter@theupgrade.ai for more details.
Ready to Future-Proof Your Practice?
AI tools are becoming essential in media and PR. This course helps you integrate them thoughtfully and effectively, maintaining the human elements that make your work valuable while leveraging technology to enhance your capabilities.
WHY YOU? WHY NOW? AI isn’t waiting for you to catch up. The media titans of tomorrow are those willing to step into the chaos today.
The question isn’t whether the tools will shape the narrative—it’s who will hold the pen. So, what’s it gonna be?
Will you adapt, disrupt, and lead? Or sit back and watch someone else write the story?
#AIUpgrade #MediaCopilot #FutureProof
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