Fall 2025 Cohorts, Certification & Custom AI Workshops
Why play with AI when you could be building the future? Hands-on, no-bullshit cohorts for pros who want to ship, not just learn.
The AI hype train is running hot, but out here in the real world, most creators, communicators, and journalists are still left wondering: How do I actually use this stuff in my work?
That’s been my obsession for years—not turning people into “prompt engineers,” but into supercharged humans who can ship real projects, solve real client problems, and keep their voice and vision in the process. And I’m not doing it alone.
Shout out to my co-conspirators:
- Peter Bittner (TheUpgrade.ai) — relentless experimenter, professor, and newsroom builder.
- Pete Pachal (Media Co-Pilot) — strategist, builder, my teaching partner through wild sessions and wilder ideas.
- Melissa Flynn — from student to co-creator, she’s the operational engine who turned chaos into repeatable, high-impact trainings.
This is what we’re rolling out for fall 2025. It’s not theory. It’s applied. It’s real. And I’ve got the receipts to prove it.
Custom AI Trainings for Teams (New!)
We took years of creative chaos, live demos, and rapid-fire experiments and turned them into custom training packages for comms, PR, and media teams—because that’s what alumni demanded.
“I was using AI for content generation, but the program pushed me to think about my entire comms and marketing workflow, help with graphic design, and using it for writing. The encouragement made me realize I wasn’t alone in figuring all this out.”
Teams don’t just learn tools. They build their own custom bots, real-world workflows, and playbooks that fit their org, not someone else’s.
AI for Creative Pros (Flagship 6-Week Cohort)
For anyone who makes things for a living—designers, writers, filmmakers, photographers, marketers—this is your six-week lab. Not just tools, but ways to think, play, and deliver with AI in your corner.
“I made a bot version of myself that I am excited to apply to my work every day! The program was thoughtful, well organized, and made what could have been overwhelming actually fun. The cohort made me feel not so alone in my ignorance of AI.”
“This class didn’t just teach me how to use AI—it completely reshaped my perspective on what AI is and what it can do. It changed the way I approach my work and sparked my curiosity and creativity across so many areas of my life. I can’t thank Peter and Kris enough for their energy, generosity, and exceptional expertise.”
“Peter and Kris are the dynamic duo that everyone dreams about collaborating with. My mind has been blown away at what I’ve been able to takeaway from this course and it’s empowered me to go full-time as my own boss for my own company.”
You leave with a capstone project, hands-on mastery, and a crew of fellow weirdos rooting for you.
AI for PR, Comms & Media Pros
Open cohort, six weeks, no fluff—just real tools, modern workflows, and ethical navigation for people working in fast-moving news, content, and digital studios.
“Like most of us, I walked into this course having ‘played around with ChatGPT.’ I left knowing how to think differently about my work and profession, and how I can lean into AI to better help my clients. The use of tools is important; but what Peter, Kris, and Pete truly taught us was how to lean into AI for business solutions. Awesome course!”
“I went into the course with very limited experience using AI tools. Knowing how quickly the world of AI is evolving, I wanted a crash course on the most recent trends and tools and how PR professionals are using them. This class provided invaluable and creative insight into different AI tools and use cases as well as how to get the most out of them.”
AI for Journalists
This is for the newsroom rats, the freelancers, and the reporting junkies. Get past the shiny objects and into source-finding, credible writing, and newsroom-grade automation.
“The one-on-one access to Peter and Kris is invaluable. Being able to pick their brains and get hands-on help gave me the confidence to dive into my project. I started out intimidated—by the end, I felt at ease. Their direct assistance gave me real confidence.”
“I appreciated hearing how people from different backgrounds and disciplines adapted the course to their own work. It opened up possibilities I hadn’t even considered.”
AI for Sales Leaders
Not your usual sales course—this is hands-on, with real-world GPTs, sales flows, and playbooks for small and mighty teams.
“I usually find sales courses impractical, but this one was a standout. It delivered actionable strategies I could implement solo, with AI doing the heavy lifting.”
“Wow, what an eye-opening experience! This AI for Sales Leaders course truly hammered home that AI is not just ‘here to stay,’ it’s already a fundamental part of our future. Learning how to harness its power is absolutely essential for anyone in a leadership role. The sessions on creating custom GPTs and Gems were incredibly useful and immediately actionable.”
What Makes All of This Different?
It’s not a course mill. It’s not “just another Zoom.”
This is a lab. A creative studio. A newsroom. A cohort of people who ask dumb questions, share what works, and get better—together. The goal is simple: you leave with skills you can use tomorrow, not just a certificate for your LinkedIn.
“Now I use these tools for everything—projects, work, whatever. Kris really showed me what AI can do visually, and now Pandora’s box is open. The capstone projects from my cohort blew me away.”
“Before this course, my understanding of AI was pretty basic. I was blown away by how many tools and use cases exist for creative professionals. One of the biggest takeaways was realizing that your only real limit is your imagination. And even that can be expanded.”
Registration for all tracks is open now. Bring your team, or come solo. Just bring your curiosity and your edge. If you’re skeptical? Even better—every alumni in these quotes started right there.
Still building. Still learning. Still allergic to bullshit.
—Kris Krüg
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