Usable Content Manifesto

Here’s some awesome tips on web writing and site content from DKR.

What Usable Content Is

* Usable content is clear and easy to understand.
* Usable content can bridge gaps—things like language barriers, disability and cultural differences.
* Usable content is meaningful.
* Usable content makes the reader feel smart.
* Usable content is goal and audience appropriate.
* It’s thought-out, planned and constantly maintained.
* It’s fresh, light and lively.
* It’s content that is organized in a way that people understand and can get their mind around.
* It’s designed to be accessible.
* It’s reusable and shareable, readily available and easy to locate.
* It’s straightforward, open and honest and to the point.
* It encourages feedback and is engineered for conversation.
* It’s hard work, but worthy of the job.

What Usable Content Is Not

* Usable content is not clever, obtuse or misleading.
* It’s not marketing drivel, or bland branding messages.
* It’s not longwinded.
* It’s not written at the highest possible reading level.
* It’s doesn’t use “big words” unless they are needed.
* It’s not legalese.
* It’s not double talk.
* It’s not an afterthought.
* It’s not a mission statement.
* It’s not an org chart.
* It’s not self-centered.