What Usable Content Is
* Usable content is clear and easy to understand.
* Usable content can bridge gapsâ€”things like language barriers, disability and cultural differences.
* Usable content is meaningful.
* Usable content makes the reader feel smart.
* Usable content is goal and audience appropriate.
* Itâ€™s thought-out, planned and constantly maintained.
* Itâ€™s fresh, light and lively.
* Itâ€™s content that is organized in a way that people understand and can get their mind around.
* Itâ€™s designed to be accessible.
* Itâ€™s reusable and shareable, readily available and easy to locate.
* Itâ€™s straightforward, open and honest and to the point.
* It encourages feedback and is engineered for conversation.
* Itâ€™s hard work, but worthy of the job.
What Usable Content Is Not
* Usable content is not clever, obtuse or misleading.
* Itâ€™s not marketing drivel, or bland branding messages.
* Itâ€™s not longwinded.
* Itâ€™s not written at the highest possible reading level.
* Itâ€™s doesnâ€™t use â€œbig wordsâ€ unless they are needed.
* Itâ€™s not legalese.
* Itâ€™s not double talk.
* Itâ€™s not an afterthought.
* Itâ€™s not a mission statement.
* Itâ€™s not an org chart.
* Itâ€™s not self-centered.