The Zen of White Balance

The real purpose of white balance adjustment is to compensate for the color temperature of the prevailing light source so that your image will show accurate color. Whether you do so by making adjustments on your camera before you shoot or on your computer after you shoot, the objective is supposed to be the same. But rather than stopping there, let’s look at some other, more creative uses for white balance adjustment.


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About Kris

Kris Krug is an AI keynote speaker, creative technologist, photographer, and community builder working across BC + AI, The Upgrade AI, Indigenomics.ai, and a living network of AI-era projects.

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