One way for companies to adopt to this is to hire or create a role called a ?Customer/Community? + ?Evangelist/Advocate/Manager/Guy/Girl? or some variation of. I know many of those that are the leaders, and at my previous company, I had that role.
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About Kris
Kris Krug is an AI keynote speaker, creative technologist, photographer, and community builder working across BC + AI, The Upgrade AI, Indigenomics.ai, and a living network of AI-era projects.