AI Upgrade for Creative Professionals

6-Week Live Online Certificate Course | Starts January 14, 2025


“Extremely valuable! Peter & Kris gave me customized guidance on building chatbots and streamlining my workflows for organizing my information faster and more efficiently. They’re Pros. They know their stuff and have very clear answers to your questions.” — Isaac Sharman, Communications Strategist


Your AI isn’t underperforming—it’s doing exactly what it’s been trained to do. Want outputs that blow your mind? Train it differently. Feed it better prompts, higher-order problems, and creative chaos.

We’ll dive into the techniques, technologies, and thought processes that transform fragmented ideas into fully realized creative breakthroughs. Whether you’re pushing pixels, crafting campaigns, or scripting stories, you’ll learn how to wield AI to amplify your impact and evolve your practice.

AI Upgrade for Creative Pros
AI isn’t a cheat code or a shortcut. It’s a new medium, a new canvas, and a new collaborator. We’re here to help you unlock its full potential.

AI is your most dynamic creative ally, ready to co-dream, iterate, and experiment at the pace of your imagination. With Peter Bittner’s expertise in media innovation and Kris Krüg’s vision as a tech-savvy artist, this course empowers you to move beyond static workflows.

This isn’t a stuffy webinar with bullet points and blah blah blah—this is a 6-week, no-nonsense dive into the uncharted realms of creative possibility.

Instructor card: Peter Bittner, Founder and CEO of The Upgrade, multimedia journalist and UC Berkeley lecturer, beside Kris Krüg, Founder and CEO of Future Proof Creatives, artist, educator and consultant

NEW YEAR FLASH SALE!

$1,295 before January 10th!

Additional discounts available for NGOs, educators, freelancers, and group enrollments.


Who Should Take This Course?

You. Yes, you. But especially if you’re any of these fine folks:

  • Design & Creative Arts Professionals tired of playing it safe and ready to integrate AI into bold, boundary-breaking work.
  • Writers & Storytellers wanting to use AI to spin wild narratives, write smarter, and craft better stories.
  • Strategic Communicators who know AI isn’t just the future of marketing—it’s the now.
  • Visual Content Creators craving tools to supercharge their social media game and visual narratives.
  • Educators & Development Experts who refuse to let AI outpace their lesson plans.
  • Digital & Visual Communicators ready to embrace AI as a design partner, not a rival.
Logo wall headed Our students and clients have come from, showing UCLA, Apple, IBM, Berkeley, Adobe, NASA, Amazon, Columbia Business School, National Geographic, Accenture, UC Davis, Emily Carr, United Nations, RBC, Vancouver Film School, BCIT, Salesforce, Fleishman Hillard, Saatchi and Saatchi and News Product Alliance

What You’ll Get (Besides Bragging Rights):

  • Unapologetic Mastery of the top AI tools for your creative trade.
  • Time-Saving Workflow Hacks because your creative process should feel more like a dance party and less like a spreadsheet.
  • Ethical Clarity so you don’t get blindsided by the murky AI wild west.
  • A Killer Capstone Project that makes your portfolio pop and puts your AI chops on full display.
  • Real Cred with a certificate, a LinkedIn badge, and lifetime access to course materials (plus a community of weirdos just like you).
Five-star testimonial from Isaac Shamam, Communications Strategist: Extremely valuable. Peter and Kris gave me customized guidance on building chatbots and streamlining my workflows for organizing my information faster and more efficiently

Course Breakdown:

Here’s what you’re signing up for:

  • Week 1: Generative AI & the Future of Creative Industries (aka: WTF is AI doing to our jobs?)
  • Week 2: Text Alchemy: Writing Smarter, Not Harder (no robot clichés allowed)
  • Week 3: Visual Wizardry with AI Tools (bring the magic, not the meh)
  • Week 4: Designing Advanced AI Assistants (turn your AI into your ride-or-die)
  • Week 5: Ethics & Chaos: Navigating the AI Wild West (because no one likes a tone-deaf tech bro)
  • Week 6: Capstone Project Showcase (time to strut your weird, wonderful AI stuff)
January and February calendars with session dates circled, beside text reading Starts January 14th at 6pm ET, six two-hour sessions split between lecture and hands-on activities on AI's role in online communications, marketing and narrative design

Why This Course Slaps:

This isn’t your typical “learn the basics” snoozefest.

  • You’ll make cool sh*t: The capstone project is your playground to get weird, get messy, and apply everything you’ve learned.
  • It’s not all theory: You’ll get hands-on with the best tools and techniques, guided by two experts who’ve seen (and built) it all.
  • You’ll join a community of rebels: Network with other creatives who are as hyped about breaking boundaries as you are.
  • No fluff, just fire: Everything we teach is designed to actually help you level up your creative practice, not just add “AI-curious” to your LinkedIn.
Five-star testimonial from Daria Yaschenko, CEO of TerminalFX: The hands-on skills I've acquired from Kris have completely transformed my content creation process. His guidance on the ethical use of AI in visual storytelling was eye-opening

Capstone Project: Let’s Get Personal

Your capstone is where the magic happens. Here’s a taste of what’s possible:

  • For Designers: Train AI to mimic your artistic style or generate custom assets for your next big campaign.
  • For Writers: Build a writing assistant that actually gets your vibe—or let AI fact-check like it’s got something to prove.
  • For Marketers: Create predictive tools for smarter content strategies.
  • For Photographers: Develop a signature AI filter or an assistant that finds the shot in a sea of mediocrity.
  • For Chaos Agents: Whatever weird, wonderful thing you can dream up.

You’re the captain of this creative ship—we’re just here to make sure it sails.

Five-star testimonial from Jules Bernstein: Very encouraging cohort that made me feel not so alone in my ignorance of AI. I made a bot version of myself that I am excited to apply to my work every day

NEW YEAR FLASH SALE!

$1,295 before January 12th!

Additional discounts available for NGOs, educators, freelancers, and group enrollments.


Have questions or just want to make sure this course is the right fit for you?

Book a quick, 20-minute call and let’s talk through your goals, your creative challenges, and whether this experience is the perfect next step in your journey.


About Your Instructors (AKA Your AI Spirit Guides):

Kris Krüg | Founder & Executive Director, BC + AI
Kris is the tech-slinging renegade you didn’t know you needed. He’s spent decades at the bleeding edge of art and technology, making waves and raising eyebrows. From AI to activism, Kris is here to help you unleash your creative chaos.

Portrait of Kris Krüg in a black beanie against a teal and orange backdrop, labelled Founder and CEO, Future Proof Creatives, artist, educator, consultant

Peter Bittner | Lecturer at UC Berkeley, Founder of The Upgrade
Peter’s been teaching emerging media since before it was cool. A Fulbright Scholar, published photojournalist, and legit digital wizard, he’s got the receipts to back up every tip, trick, and tool he shares in this course.

Black and white portrait of Peter Bittner labelled Founder and CEO, The Upgrade, new media journalist and lecturer at UC Berkeley Graduate School of Journalism

This course doesn’t just teach you the “how”—it shows you the “why” and “what’s next.” Got questions? Want a group discount for your motley crew? Hit us up: kris@motleykrugmedia.com


Five-star testimonial from Denise Wolf: It was beneficial to hear how people of different backgrounds and disciplines were able to adapt the course for their own work. It opened up a lot of possibilities for me

Five-star testimonial from Andrew Sheridan, Digital Marketer: Peter did a great job. His course provided an excellent introduction to AI concepts and applications, packed with tangible takeaways

Five-star testimonial from Jessica Liang: The course with Kris exceeded all my expectations. It was enlightening to learn not just about AI tools but how to apply them ethically and creatively in my work

NEW YEAR FLASH SALE!

$1,295 before January 10th!

Additional discounts available for NGOs, educators, freelancers, and group enrollments.